Through the distinctive traits of the brand, the Juno SS20 collection embodies the spirit of a timeless purpose. Dressing a woman who chooses a daily opulence, relaxed and versatile. Femininity in adualistic key: essence and substance, elegance and comfort.
For a conscious design in which aesthetics and ethics coincide. That rests on quality, value of details and tailoring of the garments, strictly Made in Italy.
A refined tale spun from different cultures, whose plot is unfolded from the noble, natural fabrics of renowned Italian companies: nettle, viscose and wool. Excellence as the starting point of Juno’s creative process.
Re-interpreted oriental lines and Western character. The masculine cut, sometimes rigorous, revealin the details a feminine personality. The bold palette, optical white, beige, light grey, aquamarineand deep blue. Keywordfor Juno’s SS20 collection: contamination, within a harmony of opposites which becomes unique, style and elegance beyond time.
To interpret the soul of the SS20 campaign are two authentic women, mother and daughter, sharing the DNA of a proud beauty and a poetic sensitivity. They tell the vocation of Juno’s garments: transversal, without limits of age or occasion.
Photo by Thomas Libiszewski