Femininity reinterpreted in a minimalist way, with elegance and comfort: the proposal by Juno for FW 19 dresses a woman who chooses a relaxed and versatile everyday opulence, never banal.
For a conscious style, which spells sustainability first as durability, where ethics becomes conditio sine qua non of aesthetics. And that rests on quality, the value of details and the tailoring of garments, all strictly Made in Italy.
The fabrics used are pure wool and cashmere, a careful selection of the best materials Made in Italy, that are produced by companies in Northern Italy with an uncontested leadership at an international level. Excellence as a starting point for Juno’s creative process.
The palette of colours embraces surgical grey, the deep black, the soft radiance of pearls, burnt tobacco and strong blue, the attire of a resolute and powerful woman, that chooses to express herself through the understatement of a soft rigor.
The lines are essential and fluid, to embrace the body in a perfect balance of accurate construction and simplicity, without limits of occasion or age.
So as to interpret the soul of the new FW19 campaign not two models but two authentic women: the artist Nanette Libiszewski and her niece Jasmine, 80 and 25 years of age, that embody the multigenerational and timeless vocation of Juno’s garments. Together from the DNA of a discreet beauty and a crystalline class, represent the accomplished women, sober and harmonious to whom the brand is addressed.
Photo by Thomas Libiszewski